Dazzled by shimmer ink.

Kathy Vanderlinden, our VP of Design, has a new favorite ink. Like big time.

Kathy’s become completely dazzled by shimmer ink, and it’s prominently featured in our new graphic collection as a result. Why does she think shimmer ink is the cat’s meow? That’s a dang good question. But don’t worry, I asked her for you. Here’s what she said:

"Why is shimmer so fabulous? There are a lot of reasons. First, the ink is phthalate free and complies with the CPSIA Act of 2008. Second, it provides the same kind of sparkling effect that sugar ink does. But the shimmer ink doesn’t have the potential to flake off the garment like sugar ink can, so it can be used safely on infant products.

It also looks great when it’s put on top of light-colored inks like whites, pinks, yellows and oranges. It adds a really beautiful golden tone to whatever it’s added to. One of may favorite looks."

Food for thought.

Hey, here’s an idea. So, you’ve just finished walking the trade show floor for like eight hours. You’re tired and hungry. Wouldn’t it be nice if you could find a good restaurant, get right over there, get seated without a wait, enjoy a great meal, and get back to your hotel in time for any evening festivities? I mean, that would really be nice, wouldn’t it?

If you’ve been paying any attention at all to the last several Playbooks that we’ve sent, you can probably guess what’s coming next. College Kids will be hosting dinners during the trade show. The restaurants will vary, and there will be limited seating each night. Oh, and the only way you’ll know when and where dinner is being served is through Facebook and Twitter. I know, shocking.

Dinners will work just like the morning coffee runs. We’ll post the restaurant, the pickup point, and the time to Facebook and Twitter by 3PM each day of the trade show. If there are eight spots available for dinner once the details are posted, the first eight people to respond get a seat at the table.* Then all you need to do is get to the pickup spot by the posted time, and we handle the rest. Couldn’t be simpler, right? So get signed up today, and bon appetit!

*Employees and Sales Representatives of College Kids, LLP are not eligible for this contest. No purchase is necessary to win. To be eligible, you must be employed by an institutional or privately owned K-12 or Higher Education bookstore.

Tennis anyone?

There’s only so much walking you can do in one day. We get that. You start your day with the best of intentions, sure. But when you walk through the main entrance at CAMEX, and you’re greeted with somewhere in the neighborhood of 1.27 million booths (give or take), it can be a little overwhelming. It’s been proven that your feet can actually begin to swell at the site of a "5000" aisle. So how do you manage to handle the stress? May we suggest a little tennis?

Yes, we’re actually serious. See, we’re going to have a Nintendo Wii set up in our booth (#1861) and we’ll be running a little tournament over the course of the show. So you could stop in for a little break, sit down and relax for a few minutes, play a little tennis, then be on your way to the next several hundred booths. If tennis isn’t your thing, there’s bowling too. Or baseball. Or golf. The point is, you’ve got options here people. And we’ll be giving out a prize to the person in each category with the highest status level at the end of the show.* What could you win? Well, we’re not saying. We find life is a little more fun when there’s some mystery involved. Time to play people. See you at booth #1861!

*Employees and Sales Representatives of College Kids, LLP are not eligible for this contest. No purchase is necessary to win. To be eligible, you must be employed by an institutional or privately owned K-12 or Higher Education bookstore.

Everyone’s losing their heads!

We don’t mean literally. We mean graphically. Headless mascot designs are selling like crazy! In fact, they are so popular right now that we’ve expanded our offerings to include some additional options like cheerleaders and sports-specific designs.

If you have any questions, if you would like to place an order, or if you would like to set up an appointment with your rep, please call us at 800-556-2036 or This email address is being protected from spambots. You need JavaScript enabled to view it. us.

Something for the ladies.

We’ve been talking a lot about all of the fun things we’re going to be doing at CAMEX this year. But we’d like to bring the room down for just a minute and talk straight to the ladies. Ladies, we haven’t forgotten about you. Sure, we like to have fun. But we’re still serious about great clothes. That’s what we do, after all. And we’ve got a few special items just for you....

Our brand-spankin’-new Girlie Tee. Seriously Cute!

We’re excited to introduce some new silhouettes exclusively for infant, toddler and youth girls. First up, our brand new Girlie Tee. Available in infant and toddler sizes, it’s like our basic tee with an extra dash of princess. The fit has been tweaked with just the right amount of sweep, and it has a unique gathered collar. Your most sophisticated young ladies will love it!

Our new Youth Girl Track Jacket and Pant pictured with our Long Sleeve Girl Tee.

We’ve also added a new Youth Girls Track Jacket and matching Youth Girl Pant. These two, like the Girlie Tee, offer just the right fit to look stylish and yet remain extremely comfortable. The Girls Track Jacket and Pant are available in our fashion color palette that includes our awesome new Grass green color. Pair these with the Girls Tee (30801) or Girl Long Sleeve Tee (30802) for a complete outfit that shows your school spirit from head to toe.